Marginal Corporate Messages

The film "Fox Fire" from Columbia studios has the dominant messages of a feminist movie however if the film is deeply interpreted there are different messages underneath.  The film's beginning shows a student being molested by a teacher, the victim and other female students say that they can't do anything about it, but a strong courageous woman convinces them that they can.  The strong female character had many masculine traits like her dislike of vanity, the clothes that she wore and the way she talked which implies that to lead you must have masculine traits.  The film relates leadership and power to masculinity and vulnerability to feminine traits therefore to live a good life with power and security you must be a man or have masculine traits.

The film "Pump Up the Volume"  shows a rebellious teenager named Mark (Hard Harry when on his radio) who plays music and talks over the radio on a pirated signal.  Mark's father represents the dominant messages of corporate culture, while Mark represents the marginal messages.  Mark listens to unknown music and stands out from the crowd, he's weird and has weird things and rebels against society and chooses not to conform to society's expectations.  One marginal message that can be taken from this movie is that you shouldn't be like everyone else, living a good and meaningful life means being different and standing out.  However the film shows his uniqueness through the things he has, tapes of unknown bands, radio equipment, exotic pets etc. To have a meaningful life and to be different you have to buy things that make you different, you have to have different things along with being a different person.