Modern American New Years is an excuse to get drunk and get crazy, togetherness is only advertised in the "midnight kiss" in which you have to kiss someone on new years, this isn't meant to be romantic because you'd most likely be drunk anyways and its meant to be like a game of musical chairs where you have a time limit to be with someone. New Years Resolutions were the only redeeming quality to New Years, now they're used to advertise habits and businesses, such ads say things like "this year resolve to weight at (insert gym)". The American advertisement and by extension the culture is imposed on people through these resolutions, they tell you what to improve on without knowing individual weaknesses so in the end people don't make their own goals, they borrow impersonal and in many cases wrong or unfitting goals for the new year.
The lazy Americans don't improve and the 10% of active Americans that do improve themselves, don't do it by their standards. The Americanized holiday of New Years emphasizes that perverted versions of old values. Having fun, togetherness and resolution have turned into binge drinking, quick and horrible relationship decisions and following someone else's resolutions. Yet another way that holidays can control ignorant people who follow them without questioning them.
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